Masafi leads the way with sustainable mountain water in 100% recycled bottles
Every sip is a commitment to protecting the planet. In a world where sustainability is becoming a key focus, Masafi is taking a significant step with its 100% recycled PET (rPET) bottles.
Published: Thu 27 Feb 2025, 12:45 PM
- Partner Content
This eco-friendly packaging innovation reflects the brand’s ongoing commitment to environmental responsibility, reducing plastic waste and conserving valuable resources. In line with the UAE’s Net Zero 2050 goals, Masafi ensures that each bottle not only offers the refreshing taste of Masafi mountain water, but also contributes to a greener, more sustainable future.
For over four decades, Masafi has been the UAE’s trusted source of premium mountain water, sourced from the underground wells of the Hajar Mountains. Naturally enriched with essential minerals, this water provides optimal hydration. Now, with the introduction of rPET packaging, Masafi brings together exceptional hydration and eco-conscious packaging, offering the best of both worlds – quality water and sustainable choices.
The move to rPET is part of Masafi’s broader sustainability strategy, embracing a circular economy model. By using 100% recycled plastic, the brand ensures its packaging is not only reducing waste but also conserving resources. This switch contributes to a significant reduction in carbon emissions and supports global efforts to minimise plastic waste.
Masafi has always been driven by a sense of purpose – to provide high-quality products that enhance everyday living. By choosing Masafi mountain water in 100% recycled packaging, consumers make a positive impact on the environment with every purchase. This simple act contributes to a cleaner planet and supports a more sustainable future.
At Masafi, sustainability isn’t just a concept – it’s a way of life. By opting for Masafi rPET, consumers embrace a lifestyle that promotes both personal well-being and the health of the planet. Choosing Masafi rPET means more than just hydrating; it’s a step toward a greener, better tomorrow.
